Monthly Archives: October 2010

Logo Ideas

We needed to produce a logo idea which clearly showed our Production title and gave an indication of the type of genre our film would fall under.                                        This was our first idea. It was simplistic and clearly showed our name. “Hel” … Continue reading

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Honey

A Treatment By Andrew McElmervin Productions                                         It is present day, and in the depths of London’s vast and repugnant industrial wasteland a boy – Honey Dobson – awakens. The backdrop of dirtied, long deserted dockland buildings seems almost interminable; … Continue reading

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2 Minute Constructive Assignment

We have been tasked to present a 2 minute piece of footage of the opening of a film. Although the piece must work as a stand-alone clip it must also be coherent with the rest of the film. The entire … Continue reading

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Anchoring

Anchoring is the attempt by whoever is making signs to connote ideas or themes. It is generally successful in its subtle conveyance, but not always. This is because the meaning of signs are forever changing and are interpretable by each individual. Anchoring is … Continue reading

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Semiology

Semiology is the study of signs. Roland Barthes (1913 – 1980) was a French linguist who pioneered semiotic analysis of cultural and media forms. He argued that words were not the only signs, but just one type of many systems … Continue reading

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